International partner of the German hospitality industry in turbulent times

Ecolab becomes new supporting member of the Hotel Directors Association  (HDV) and official sponsoring partner of the German Hotel Young Talent Award  (DHNP).

November 15, 2021
Jürgen Gangl, 1st Chairman of HDV, Michael Brüggemann, Director Corporate Accounts and Ecolab Representative at HDV, David Depenau, 2nd Chairman of HDV

Left to right: Jürgen Gangl, 1st Chairman of HDV | Michael Brüggemann, Director Corporate Accounts and Ecolab Representative at HDV | David Depenau, 2. Vorsitzender der HDV; (Foto: Antonia Jenner / Jenner Egberts Foto + Film)

Like almost no other industry, the hotel and restaurant business was hit by the pandemic. The topic of hygiene was and is on everyone's lips. The hotel industry needs strong partners. This statement is more relevant than ever. 

"The perception of cleanliness and hygiene was already amongst the top ten factors for guest satisfaction before the pandemic. Due to the pandemic,  however, the topic has become particularly important and ranks now amongst the three most important factors for guest satisfaction in survey values."

Michael Brüggemann

Director of Ecolab's HoReCa Corporate Account Business in Germany

Our commitment within the Hotel Directors Association is an important  sign that we are currently  supporting all hoteliers with our experts in Germany and worldwide." explains Michael Brüggemann further. 

In addition to its new involvement in HDV, Ecolab is also a new funding partner of the prestigious German Hotel Young Talent Award, which is awarded once a year by the Allgemeine Hotel- und Gastronomiezeitung (AHGZ) and the HDV. "The high labor shortage in the HoReCa sector must be counteracted. My colleagues in the Ecolab service teams are currently training new employees of our customers all across the country. Many are new to the industry and need to be retrained: also in the field of kitchen, stewarding, housekeeping and laundry. This all happens behind the scenes of the hotel operation with our support. The fact that we are committed to the German Young Hotel Award in order to promote outstanding talents in the hotel industry is a matter close to our hearts and the right moment right now," says Brüggemann. Jürgen Gangl, 1st Chairman of the Hotel Directors Association Germany (HDV), finds the right words in the context of the autumn conference taking place in Hamburg: "We welcome Ecolab as a new partner of the Hotel Directors Association Germany, as well as as sponsor and committed supporter of the German Hotel Young Talent Award. We are very pleased that Ecolab, as one of the leading providers of hygiene solutions in the hotel industry, is now a member of the HDV family. Ecolab is an excellent addition to HDV members, an asset to our professional network of hotel directors in Germany. Welcome!"


About Ecolab

A trusted partner at nearly three million commercial customer locations, Ecolab (ECL) is the global leader in water, hygiene and infection prevention solutions and services. With annual sales of $12 billion and more than 44,000 associates, Ecolab delivers comprehensive solutions, data-driven insights and personalized service to advance food safety, maintain clean and safe environments, optimize water and energy use, and improve operational efficiencies and sustainability for customers in the food, healthcare, hospitality and industrial markets in more than 170 countries around the world. 

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